Las Vegas, 6 January 2010 – He's fast – very fast – and he loves music. The US sprinter Tyson Gay is the American Record Holder in the 100 meters and reigning World Championship Silver Medalist. His best time of 9.69 seconds makes him the second fastest man of all time. At the Consumer Electronics Show (CES) in Las Vegas on 8 January, he will be promoting the new range of headphones from Sennheiser and adidas, which have been specially developed for sports applications.

"I love music, especially hip-hop and Gospel," said Tyson Gay. That's why the top athlete always has a selection of his favourite songs with him when he is warming up. "Good music motivates me; it puts me in the right mood to start training. My absolute ‘power song’ is ‘Let’s Get it Started’ by the Black Eyed Peas. When I'm listening to that, I can really focus on the sporting challenge ahead." For that reason, his training equipment also includes the new sports headphones from Sennheiser and adidas.

"As I always like to listen to music during my warm-up session, it’s really important that the headphones fit properly. I need headphones that fit securely in my ears no matter how much I move and at the same time stay comfortable", the athlete explained. "And that’s exactly what the sports headphones from Sennheiser and adidas do." The four models, with different ergonomically shaped earpieces are specially designed for even the most demanding sports applications. "My favourite headphones are the PMX 680. They have a really useful neckband that ensures that the headphones stay in place even when I am running or during my stretching exercises," Tyson Gay continued. "That lets me focus entirely on my training."

It goes without saying, of course, that the headphones also offer excellent sound quality. The high-performance, hard-wearing loudspeaker system in each new sports model delivers powerful, energizing stereo sound. Tough and durable materials make the headphones insensitive to vibration. "The sound of the sports headphones is fantastic. It has really clear trebles and punchy basses that give the sound a lot of energy," said the top athlete.

Tyson Gay will present the new sports headphones to an international public at the 2010 CES show in Las Vegas. Show visitors and members of the media have the opportunity to meet Tyson Gay on Friday, January 8th at 2 p.m. at the Sennheiser booth #21240 for an autograph and photo opportunity. Throughout the show, any visitor to the Sennheiser booth can enter drawings to win Sennheiser products.

The sports headphones will be delivered to Sennheiser sales partners and select adidas Sport Performance sales outlets from January 2010.

ABOUT TYSON GAY
He has always been fast. Tyson Gay discovered his passion for running while he was still at school. Today he is a three-time World Champion and currently the second-fastest man in the world. At the 2007 World Championships in Osaka, he succeeded in winning three gold medals: for the 100 metres, 200 metres and 100 metres relay. In 2009, he managed to improve his personal best time by 0.08 seconds, breaking or equalling the US record no less than three times in one year. At the World Championships in Berlin, he won the silver medal in the 100 metres.

ABOUT SENNHEISER
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of over €385 million in 2008. Sennheiser employs more than 2,100 people worldwide, around 55% of whom are in Germany. Sennheiser has manufacturing plants in Germany, Ireland and the USA, and is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). You can find all the latest information on Sennheiser by visiting our website at www.sennheiser.com

ABOUT ADIDAS AG
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand
adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit www.adidas.com.

Sennheiser electronic GmbH & Co. KG
Press and PR
Edelgard Marquardt
Am Labor 1 • 30900 Wedemark
Tel +49 (51 30) 600 - 329
Fax +49 (51 30) 600 - 295
edelgard.marquardt@sennheiser.com

adidas Global Public Relations
Melanie Steiner
Tel +49 9132 84 4869
Mobile +49 160 884 4869
melanie.steiner@adidas.com

Photo Captions:
Image «Tyson Gay», Photo credits: adidas